McDonalds advertising Essay - 1771 Words

McDonald’s and Their Advertising Influence University of South Florida Abstract This essay seeks to explain the link between McDonalds advertisement and the effect on the average consumer. McDonalds is one of the most popular fast food chains in the United States and is also criticized for their unhealthy foods. In my analysis I will analyze the history of McDonalds and how their advertising and publicity has affected the public mindset. I will also analyze how their ads and marketing are appealing to their customers. With all of this research I conducted a survey that determined what exactly the consumer see in McDonalds that keeps them coming. I will then analyze the results†¦show more content†¦It also may have an emotional impact on some of its audience that will give them a euphoric feeling of hope. I believe that this ad presents a situation to the consumer that they may relate to and desire to achieve. But, in reality it is a rhetorical scenario created by McDonalds to influence the consumer into thinking that by having McDonalds for breakfast that they somehow will have a great day and achieve great things. McDonalds has always chosen an audience for in which they want to spend their time advertising. When they started out they were family oriented with a knack for cleanliness (Speider 2012). This method was not as relatable as the ads created for consumers today. This has evolved over time to target all kinds of consumers in different markets. The ads seen today imply a situation that a consumer can relate to or a problem, which they need to solve. This gives the consumer the desire for their product to solve either of McDonalds desired outcomes. The ads may feature a young man or a mom that they try to relate to young people or children. They may use a mother in an ad to make a child feel comfortable with McDonalds, since a mother is a child’s safe base. They also use toys as a method of enticing children into convincing their parents into coming just for the toy. Some of their ads use pricingShow MoreRelatedEstablished Companies Such as Coca-Cola and Mcdonalds Do Not Need to Waste Profits on Advertising as They Already Have a Vast and Loyal Customer Base.2046 Words   |  9 PagesEstablished companies such as Coca-Cola and McDonalds do not need to waste profits on advertising as they already have a vast and loyal customer base. Student ID: 0080379103 Student Name: Jing SUN Word count: 1639 The role of advertising in the developments of brand image and brand extension in established companies. Utilizing advertising in a most effective and efficient way is always a concern in most companies, as advertising requires a costly investment in both capital and humanRead More5. 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